NVIDIA Trademarks Turing, Quadro RTX, and Geforce RTX

NVIDIA has been very busy lately with trademark after trademark, preparing for the launch of their next-generation graphics hardware, with main focus on the company’s RTX technology, which is a process that NVIDIA used to accelerate Ray Tracing workloads on their latest graphics architectures.

In this regard, three trademarks stand out, NVIDIA Turing, Quadro RTX, and Geforce RTX, all of which are linked to documents that are available on the United States Patent and Trademark Office.

From the patent details, we find the Geforce RTX, which on its face implies that the RTX brand will replace GTX in NVIDIA’s next-generation graphics lineup, though sadly this trademark makes no mention of graphics hardware.

The Geforce RTX Trademark discusses two things, first, “Research, design and consultancy services relating to computer hardware and software, all in the field of media, multi-media and communications processors and related software”. Second “Software for operating multi-media applications, producing multi-media content and for enhancing audio clarity and video display”, which indicates that Geforce RTX is a term that refers to software, not hardware.

In contrast, both the Quadro RTX and Turing Trademarks reference “GPUs” directly, with Quadro RTX also discussing “computer hardware and software for professional designers, engineers, and scientists for advanced graphics processing and visual computing”. The Quadro RTX trademark seems to be for hardware and its related software, whereas Turing has extremely broad usage with a lot of focus on “Artificial Intelligence”, as befits the Turing name.

Below you can see the demo of NVIDIA’s RTX Ray Tracing technology using Microsoft’s DirectX Ray-Tracing (DXR) API in real-time. This footage required four Titan V graphics card to be rendered in real-time.

Looking at these patents, it seems like Geforce RTX is not a term that will be specifically related to hardware and will instead focus on the gaming applications for the company’s RTX technology. Geforce RTX has a lot of similarities to AMD/Radeon’s RX branding, which would move NVIDIA away from their well-known GTX branding.

Though these all are pre-release information, so it is possible that information available now not fully accurate, so we will know the truth soon as NVIDIA prepares to launch their next-generation GPUs.

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